How to choose the best smart TV app development company for your SaaS
Find a reliable smart TV app development company to build custom apps that boost engagement and expand your SaaS product’s reach.
Why the right smart TV app development partner matters
Expanding your SaaS product into the smart TV space isn’t just a trend; it’s a chance to engage users in a fresh, immersive way. But to make the most of this opportunity, you need a development company that truly understands the unique challenges and possibilities of smart TV applications.
Understanding smart TV app development
Smart TV apps differ significantly from mobile or web apps. You’ll find major platforms like Android TV, Samsung Tizen, and LG webOS dominating the market, each with its own development environment and user expectations. That means your chosen company should have experience across these platforms to deliver a smooth, consistent user experience.
Key features of custom smart TV apps
Smart TV apps shine when they offer:
- Engagement boosting features: Easy navigation, large font sizes, and interactive content tailored for the living room setting.
- User friendly interfaces: Optimised for remote controls, making menus and functions intuitive.
- Seamless integration: Connecting with your existing SaaS systems to sync data and personalise user experiences.
Custom development lets you go beyond generic solutions, building features tailored precisely to your audience.
Why expertise across multiple platforms is crucial
Smart TVs vary widely. Android TV, Tizen, and webOS all require different approaches. Partnering with a company that knows these ecosystems means your app will not only work well but also tap into platform specific capabilities like voice control on Android TV or native streaming optimisations on Tizen.
Evaluating technical capabilities
Look for companies that leverage modern development frameworks while prioritising performance optimisation and security. Key technical must haves include:
- Efficient coding practices for smooth app speed.
- Data protection measures suitable for user privacy requirements.
- Experience with OTA (over the air) updates to keep your app fresh.
Post launch support and maintenance
Launching your app is just the start. Ongoing maintenance ensures your app stays stable and secure. Choose a partner who offers:
- Regular updates to address bugs or OS changes.
- Performance monitoring to quickly catch issues.
- Responsive support to help users and troubleshoot problems.
Driving business growth with smart TV apps
Smart TV apps extend your SaaS reach to new user contexts, encouraging longer sessions and deeper brand loyalty. For instance, an educational SaaS can offer interactive lessons via TV, enhancing learning through a more engaging format. This expanded presence often translates into increased subscriptions and revenue.
Seamless integration with your existing platforms
A top smart TV app development company will ensure your new app plugs effortlessly into your current SaaS infrastructure. This means:
- Synchronised user data across devices.
- Unified content management.
- Smooth user journeys without frustrating gaps.
Real world success stories
Look for examples where companies have developed smart TV apps that measurably improved engagement and revenue. Case studies can reveal how nuanced design and platform expertise led to standout results.
Budgeting and Cost considerations
Development costs depend on app complexity, platforms targeted, and support levels required. Initial outlays can vary, but investing in a specialised team usually offers excellent value through superior results and fewer hiccups down the line.
How to assess a smart TV app development partner: A Checklist
- Proven experience across multiple smart TV platforms (Android TV, Tizen, webOS).
- Strong technical skills with a focus on security and performance.
- Dedicated post launch support and maintenance plans.
- Positive client testimonials and relevant case studies.
- Transparent pricing and clear communication.
- Ability to integrate seamlessly with your existing SaaS ecosystem.
Making the best choice for your SaaS product
Choosing the right smart TV app development company can be a game changer for your SaaS. By prioritising technical expertise, multi platform experience, and ongoing support, you will build an app that truly connects with your users and enhances your product’s value over time. Use the checklist above to evaluate potential partners thoroughly, and don’t rush your smart TV app is an investment in your growth.
Ready to expand your SaaS with a custom smart TV app? Take the time to evaluate potential partners using our checklist to ensure you find the perfect fit for your goals and users.
Got a question?
We'd love to talk about how we can help you.
Written by
